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Contact: Charlotte Wells, Samson
Phone: 360.384.4669

Samson Awarded Circle of Excellence by National Business Research Institute

Ferndale, WA – February 14, 2012 – Samson, the worldwide leader in performance rope, has received the Circle of Excellence Award by the National Business Research Institute (NBRI). This prestigious award is given to companies earning the distinction of Customer Satisfaction Excellence from NBRI.
Samson employed NBRI to conduct a survey to measure customer satisfaction. NBRI has over 30 years of experience in conducting scientific research for businesses and has identified issues and survey topics that are universal to all organizations. They provide survey results which reveal trends unique to Samson customers, and also benchmark survey results against other companies within an industry classification. To qualify for the Circle of Excellence award, Samson had to score at or above the 75th percentile when measured against NBRI’s Benchmarking Database.
Tony Bon, Samson President, reports "We are pleased to be rated so highly among industry peers, however we are most interested in how we are measuring up to the expectations of our customers. To that end, from the survey data we have identified areas in which we feel we can improve your overall experience with Samson. Our goal remains continuous improvement, and we are always striving for 100% customer satisfaction." 
About Samson:
For over 130 years, Samson has been recognized as a worldwide leader in the development and manufacture of high-performance ropes. Among its many innovations, Samson invented the double braid and pioneered the first high modulus polyethylene fiber ropes. Today, Samson engineers continue to pioneer the use of new fiber technology and the development of innovative coatings and constructions to produce ropes with unprecedented performance characteristics. Samson’s research and development team is meeting an ever expanding market need for products with exceptional performance in critical applications. Samson is part of Wind River Holdings™ portfolio of operating companies. For more information about Wind River Holdings™ visit www.windriverholdings.com.
To find out more about Samson call 360.384.4669 or visit our website: www.samsonrope.com