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Contact: Charlotte Wells, Samson
Phone: 360.384.4669


Samson's Ropes Air on Prime Time TV 

Ferndale, WA – March 28, 2007 – Samson, the worldwide leader in performance cordage, recently donated over 2,000 feet of rope to ABC for use in their hit show, “Extreme Makeover: Home Edition.” The episode aired on Sunday, March 25 and featured a new home for the Wilson family of Longs, SC, who have been living in their grandmother's run-down trailer.
“Extreme Makeover: Home Edition” is a popular reality TV show now in its 4th season. It is based on a family in need that is surprised to find out that they have been chosen to have their home transformed. The makeover team, led by carpenter Ty Pennington, includes designers, contractors and several hundred workers who have seven days to build or rebuild an entire house, including the exterior and landscaping - a project that would ordinarily take at least four months to achieve. The viewers witness the transformation of the house and how the home makeover has impacted the lives of the deserving family. More information about the show can be found at http://abc.go.com/primetime/xtremehome/.
Samson’s 4mm and 7mm Braided Dura Twine and 3/16” Solid Braid Nylon, both in white, were used to decorate three of the children’s bedrooms. The rope was used to form a large web canopy for one child’s Spiderman bedroom, and as a decorative element to connect “buildings” within the bedroom. “The rope really saved the day. Thank you for stepping up to make an absolutely perfect Spiderman room!” according to Diane Korman, Senior Producer for "Extreme Makeover: Home Edition." Rope was also used as part of a basketball hoop decoration in the basketball-themed bedroom, and as the structural padding of a chair for the library-themed bedroom. 
Samson’s Dura Twine and Solid Braid Nylon have been standard utility and netting twines in the commercial fishing, recreational marine, and a variety of industrial markets for many years.
About "Extreme Makeover: Home Edition"
"Extreme Makeover: Home Edition," which has won back-to-back Emmy Awards as Best Reality Program (non-competitive), is in its 4th season on ABC. The program is produced by Endemol USA, a division of Endemol Holding. Denise Cramsey is the executive producer; and David Goldberg is the president of Endemol USA.
About Samson:
For over 130 years, Samson has been recognized as a worldwide leader in the development and manufacture of high-performance ropes. Among its many innovations, Samson invented the double braid and pioneered the first high modulus polyethylene fiber ropes. Today, Samson engineers continue to pioneer the use of new fiber technology and the development of innovative coatings and constructions to produce ropes with unprecedented performance characteristics. Samson’s research and development team is meeting an ever expanding market need for products with exceptional performance in critical applications. Samson is part of Wind River Holdings™ portfolio of operating companies. For more information about Wind River Holdings™ visit www.windriverholdings.com.
To find out more about Samson call 360.384.4669 or visit our website: www.samsonrope.com